Albor Ruiz has little love for the Walmonster-seeing the giant retailer as more Scrooge than Santa Claus: "It seems that even the largest retail business in the world is not immune to a public relations faux pas once in a while. A Walmart internal email - sent less than a month before Christmas - directed its 3,800 stores to hike prices on 1,800 types of toys to maximize profits. Hardly a way for the retail giant to win hearts and minds of New Yorkers. "The Christmas season has clearly brought out the Scrooge in Walmart. Jacking up prices on toys during the holidays is enough to make Santa cringe," said Public Advocate Bill de Blasio."